Bringing Professionalism & Operational Excellence to Advisor's Businesses w/Michelle Hoskin [Ep49]

Welcome to episode 49 of The Innovating Advice Show. 

I’m joined by Michelle Hoskin, Founder and Director at Standards International which is the powerhouse behind professionalism and operational excellence in financial services. They set the standards, they live the standards, they are the standards.

In this episode, Michelle, whom many may know as Little Miss WOWW, gives us the real story behind where that name came from.

She shares why standards are so important and how they provide definition and help to shift the language we use — for example, in moving from practice management to business management and in clarifying and defining the paraplanner role.

We also touch on the vast regulatory changes in Australia and how they tragically led to an increase in financial advisers dying by suicide. And with some beautiful and important words on how to avoid that happening to others, listen till the end.

Humans Under Management virtual event happening

8th September:

Tickets: R500, US$30, £23, AU$42.


Guest Bio

Michelle Hoskin is well known for her endless enthusiasm and energy, infectious personality and unique outlook on what she describes as a ‘magical profession’. With more than 20 years’ experience working alongside some of the world’s most successful financial services organisations, Michelle is an internationally recognised author, speaker, coach and leading expert in the design and implementation of international framework-based best practice standards.

Also known as ‘Little Miss WOWW!®’, Michelle is passionate about sharing her innovative yet remarkably effective insights and concepts which inspire and excite all those around her.

Her free time is super special to her and is spent enjoying quality fun time with her daughter Ruby Mae.


01:25 - Introducing Michelle Hoskin

03:00 - Michelle's journey into the profession

06:43 - Where the name “Little Miss WOWW” came from

10:50 - Creating Standards International

15:28 - Evolving with the times

19:40 - The difference between a business and a practice

22:23 - Where businesses are falling short

23:35 - The problem with focusing on certifications

28:09 - Why advisors in Australia were dying by suicide

36:19 - Bringing the world together

40:12 - The importance of having passion

42:28 - Some final advice