How to Build a Valuable Business Versus Building a Practice with Daniel Hanzelka [Ep30]
Updated: Jul 8, 2020
Welcome to episode 30 of The Innovating Advice Show.
I’m joined by Daniel Hanzelka, co-founder of Traffic and Pipelines.
Daniel has been a financial advisor for 25 years and has been frustrated at times thinking he was doing the right thing only to get the wrong results.
In this episode, we’re talking through the three big things Daniel wished he had learned earlier in his career. He also shares how he now helps advisors avoid those same pitfalls and build thriving businesses.
Resources
Book: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Book: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Book: The Prosperous Coach: Increase Income and Impact for You and Your Clients
Timestamps
00:53 – Introducing Daniel Hanzelka
02:30 – Focus on understanding your why
03:25 – The accidental advisor
04:23 – The accidental business owner
04:50 – Thinking like a business owner
06:18 – Being the best technician doesn’t guarantee that you can grow your business
09:14 – Is your why aligned with the outcome you expect to get?
09:52 – The four levels of advisors
11:10 – Having a job vs. building a business
13:00 – Being a specialist vs. being a generalist
16:04 – The AOV framework
18:24 – Having a practice vs. creating a business
23:15 – The importance of building relationships
25:04 – What’s happening in the marketing world: in order for you to have success you need to have clarity on one audience, one offer and one vehicle.
26:50 – Give it time
27:10 – Helping clients with the F.U.N.D. Method Program
28:50 – You don’t need to become an expert in everything
30:00 – The biggest challenge
31:42 – Focus on building relationships
33:00 – Position yourself as an authority
34:00 – Social selling
35:15 – Where do I see myself long term?
37:35 – The 7-11-4
39:55 – Book Prosperous Coach by Rich Litvin and Steve Chandler